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Even after rigorous research on cost, culture, fit, size, and location, your college choice may have come down to something as unpredictable as the weather. According to a recent study published by the National Bureau of Economic Research, students are less likely to apply to a college if they visited the campus when the weather was bad, no matter how sunny your tour leader’s disposition may have been. Researchers at Amherst College discovered that applications dropped 10.1% when a campus tour was comparatively hot, 5.9% when it was cold, 4.9% when it was cloudy, and 8.3% when there was precipitation. So, a school’s application rates literally depend on whether it has a good atmosphere or not. |
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