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Quite the feat. Quite the feet. Two runners officially broke the two-hour marathon mark in London. (Take that, robots!) Kenya’s Sabastian Sawe ran 26.2 miles in 1 hour, 59 minutes, and 30 seconds, shattering the world record by more than a minute. Then, Ethiopia’s Yomif Kejelcha crossed the finish line 11 seconds later—not a bad effort for his first-ever marathon. Let’s hope they both BQ’d. Sawe and Kejelcha were wearing Adidas shoes, as was the top woman, Ethiopia’s Tigst Assefa, a nice tailwind for the German shoe company, which has been looking to get a leg up in the performance sports market. According to Bloomberg and researcher Circana, the US market for running shoes was up 13% year over year through February, hitting $8.1 billion. |
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